ADSGRAM Documentation / Reference
ReferenceGlossary
Terms used across research and advertising.
Core entities
Campaign: an advertiser’s reviewed creative and matching settings. Publisher: a bot or channel approved to request ads. Placement: the point where an ad is shown. Delivery: a publisher-confirmed successful send.
Performance terms
CTR = clicks ÷ impressions × 100, only when comparable impression and click measurements exist. CPM = spend ÷ impressions × 1,000. CPC = spend ÷ clicks. CPA = spend ÷ attributed conversions. These financial metrics are not calculated by the current non-billable pilot.
Data limits
A session is not necessarily a unique person. A delivery is not necessarily a view. A click is not a conversion. Missing history is not zero growth. A channel risk signal is not proof of a Telegram shadowban.