ADSGRAM Network reporting
Interpret pilot activity without confusing it with paid performance.
Three measured events
Ad requests count successful creative allocations, not all HTTP requests. Confirmed deliveries count allocations for which the publisher reported a successful send. Clicked ad links count allocations with at least one valid click redirect. Repeated confirmations and repeated clicks on the same issued link do not increase these totals.
Limits
These are all-time totals across records visible to your account. Publisher confirmations are self-reported. Clicks may include automated link access and are not verified unique people. They are not billable impressions, audited traffic, conversions or revenue.
Website placements are separate
Back office website placement reports measure browser-reported visibility and clicks. Those reports are distinct from the network API delivery totals. Do not combine them as if both use the same impression definition.