Advertising · ADSGRAM editorial
Plan your first channel placement
A practical checklist for turning a channel shortlist into a measurable campaign.
Define the result
Decide whether success means channel subscriptions, qualified enquiries or purchases. Set the measurement window before comparing placements. A view count alone cannot tell you whether the campaign achieved its goal.
Build a comparable shortlist
Use the catalog to filter by topic, intended audience and available placement price. Compare channels at similar post ages. Treat recorded prices as reference quotes and confirm current terms with the publisher.
Measure the outcome
Use a distinct campaign link or invite link for each placement. Record cost and attributable outcomes. Calculate cost per outcome only after you have reliable attribution; leave the result unavailable when that evidence is missing.