Creative research · ADSGRAM editorial
Build a useful creative research library
Turn saved advertising examples into questions you can test.
Search with a question
Start with a product, offer or campaign phrase in Advertising posts. The current archive contains captured examples; its search coverage is limited to those records.
Read the whole placement
Compare the message, image and call to action. Open the original post when available, and note that it may have changed since capture. Views, reactions and reposts describe different behaviours and should not be added together as conversions.
Test your own hypothesis
Write down the audience, offer and action you want to test. Change one important variable at a time and evaluate against your own campaign goal. A popular example is inspiration, not proof that it will work for a different audience.